13 B2B Content Marketing Agencies and Services to Generate Revenue in 2024

You can’t copy and paste a B2C strategy and expect your B2B content marketing to perform. 

Studies show that B2B buyers consume three to five pieces of content before contacting a sales rep. What’s impacting their purchasing decision? Clear, research-based articles, case studies, and webinars that are tailor-made for your niche.

Great B2B content has a sharp focus on your ICP and is expertly crafted to match your audience’s search intent. It delves into the customers’ jobs-to-be-done, as well as their key pain points and challenges. That’s where a specialized B2B content marketing agency shines.

We’ve compiled a list of 13 top B2B content marketing agencies that specialize in creating content that speaks directly to discerning B2B audiences. 

Agency	Pricing	Services offered
Skale	From $4,000/month	SEO growth strategy and execution, paired with expert-led content creation, conversion rate optimization (CRO), link acquisition, and technical SEO
‘AnimalZ’	Custom	Brand awareness,lead generation, content production, distribution
Sociallyin	Custom	Influencer marketing, social media strategy, social selling, community management, social media consulting
Viral Nation	Custom	CRM implementation, paid placements, email lead generation
Disruptive Advertising	Custom	PPC management, CRO, eCommerce marketing, lifecycle marketing
Foundation	Custom	Content creation and strategy, content auditing, marketing intelligence
Siege Media	Custom	Video production, copywriting,  and blog design, link building
Velocity Partners	Custom	Web development, content marketing
Jellyfish	Custom	PPC management, social media marketing, app store optimization (ASO)
Brafton	Custom	Blogging, business copy, inbound marketing consulting, video marketing, graphic design
Verblio	AI + human content: $0.06/word 100% human content: $0.16/word	Content writing, including ebooks, whitepapers, blog posts, website content, and press releases
Power Digital Marketing	Custom	Branded Amazon search, paid social prospecting, CRO, web developmentemail marketing, data intelligence
Proper Expression	Custom	Full-stack content marketing, growth marketing, demand generation

1. Skale: Best for B2B SEO content

Since 2020, Skale has built revenue-generating SEO and content channels for some of the world’s fastest-growing B2B SaaS companies—including HubSpot, UserTesting, and Flodesk. 

Unlike many agencies, they focus on real business KPIs, like sales-qualified leads (SQLs), qualified signups, and monthly recurring revenue (MRR) — instead of vanity metrics like traffic and rankings.

They’ve delivered impactful client results, like:

• Growing non-branded SQLs by 102% for Perkbox in just 10 months
• Scaling Holded’s monthly signups by 450%, from non-branded organic searches

Skale’s robust content creation process is fueled by competitor research and in-depth, strategic briefs. They proactively reach out to experts in your niche and incorporate their opinions and insights to deliver engaging, authoritative, and credible content that builds your brand. 

Their content marketing offerings include:

• Optimizing existing content
• In-depth topic and competitor research 
• Strategic content briefs written by SaaS SEO experts
• Content creation for articles, guides, listicles, and landing pages — all crafted by expert writers
• Collaboration with your in-house team to perfect your brand voice, personality, and key messaging
• Expert outreach to enrich content with unique insights that meet Google’s E-E-A-T criteria
• Comprehensive content reviews and quality assurance by senior editors
• Scheduling and publication of content on your CMS
• Detailed monthly reports, so you can track ROI and the ongoing value of your content activity

Services	Recognizable clients
Content writing: • Alternative pages • Checklists • Content hubs • Glossary pages • Guides • Landing pages • Listicles SEO management  Link building  SEO website migration	HubSpot, Usertesting, Personio, Appcues, TravelPerk, Flodesk

2. AnimalZ: Best for technical B2B industries

AnimalZ is a B2B content agency that caters to enterprise companies, startups, and VC firms. They specialize in long-form content such as articles, industry reports, ebooks, and more. The agency has worked with some top SaaS players, including Zendesk, Airtable, and GoDaddy.

AnimalZ aims to create interesting, thoughtful, and authentic content that doesn’t even look like marketing. Their unique outlook on content is for brands that are a little more “out there.”

Using their strategic storytelling skills, the team has driven commendable growth for their customers, including:

• Driving a 255% increase in blog visits for Sellbrite
• Scaling page views from 0 to 76,000 for 360Learning
• Increasing email subscribers by 13,000 opt-ins for Sacra

Services	Recognizable clients	Pricing	Industries
Brand awareness Lead generation Content promotion and distribution Product marketing	Noom, Zendesk	Custom	Technology SaaS

3. Sociallyin: Best for social media strategy

As the name suggests, Sociallyin is a social media-focused marketing agency that produces all kinds of social content — including videos, images, and text — tailored to their customers’ needs. 

They’re a passionate team of creatives who know how to craft engaging content for ever-changing algorithms. Their data-driven social campaigns captivate their clients’ target audience, drive lead generation, and boost brand awareness.

They’ve worked with globally recognized brands such as Mellow and Samsung, and delivered powerful results, like:

• Generating 8,000 engagements and 34,000 impressions for Incomm, across Instagram and Facebook from Q1 to Q4
• Reaching 50,000 installs for the Mellow app in just two months

Services	Recognizable clients	Pricing	Industries
Social media marketing Social paid ads Community management	Samsung, Netapp	Custom	Technology SaaS B2B

4. Viral Nation: Best for influencer marketing

Viral Nation is a social media marketing agency that specializes in influencer marketing. They have a bespoke, AI-powered platform that helps their clients create, connect, and collaborate better.

Their influencer marketing campaigns consistently yield high ROI, making it a leading marketing channel for brands. They have an award-winning team of designers, storytellers, social experts, and strategists who specialize in delivering content that target audiences connect with on a deeper level. 

Here are some notable client results Viral Nation has achieved across all of their campaigns and platforms:

• 1 billion+ engaged customers
• 7x average return on ad spend (ROAS) increase
• A 42% reduction in the average customer acquisition cost (CAC)

Services	Recognizable clients	Pricing	Industries
CRM implementation Paid placement Performance and high-velocity media buying Experiential marketing  Access to a network of creators Strategic, creative, and data-driven influencer marketing	Chegg, Logitech	Custom	B2B Crypto

5. Disruptive Advertising: Best for PPC management

Disruptive Advertising is a full-service digital marketing agency that’s best known for its PPC management services. They’re selective about the brands and people they work with, and only choose those they believe in. 

With over 10 years of experience and hundreds of five-star customer reviews, the agency excels at pairing authentic brands with specialized marketers to develop winning strategies. They also offer their customers access to exclusive relationships, content, and community.

With their leading-edge marketing strategies and metric-driven approach, Disruptive Advertising has delivered some amazing results:

• Decreasing cost per click (CPC) by 30% for Guide CX
• Generating 67% more leads for a security services firm

Services	Recognizable clients	Pricing	Industries
Web analytics and site optimization Amazon marketing Facebook and Instagram marketing PPC management CRO eCommerce marketing Lifecycle marketing	KPMG Spark, Nani Swimwear, Adobe Experience Cloud	Custom	B2B

6. Foundation: Best for marketing intelligence

Foundation is a content agency specializing in helping B2B SaaS brands achieve ROI across their marketing and sales funnels. They drive revenue through traffic, sales enablement, thought leadership, backlink content, and social media content. 

Using this powerful content production and distribution process, they’ve achieved impressive results for their clients — such as a 300% increase in social engagement for an audience engagement platform in just three months. 

Services	Recognizable clients	Pricing	Industries
Content creation and strategy Content auditing Marketing intelligence	Case studies are available on their website, but brands are anonymous	Custom	B2B SaaS Manufacturing

7. Siege Media: Best for content design

Siege Media is a content and SEO agency that creates ROI-focused and customer-driven content strategies for growing brands. 

Their portfolio of work showcases impressive results, including a 350% boost in organic traffic for Instacart and the generation of over 10,000 links for Zendesk. 

They’re also heavily focused on content design, as they understand that great UX is critical to a great content strategy. Rather than evaluating one or two posts on your website, the team will look at your whole website and help optimize your brand’s entire digital experience. 

Services	Recognizable clients	Pricing	Industries
Video production Copywriting Graphic and blog design Link building	Asana, AirBnB	Custom	SaaS Fintech eCommerce

8. Velocity Partners: Best for B2B marketing strategy

Velocity Partners is a specialist B2B tech marketing firm. They focus on creating content that cuts through the B2B noise. And that starts with “radical accountability”: about the audience, the creative process, and about marketing’s capacity to make an impact.

For instance, they helped Salesforce boost event turnout with a content strategy that included teaser videos, blogs, emails, LinkedIn ads, landing pages, and more — leading to 150 registrations for their flagship Basecamp online event.

Services	Recognizable clients	Pricing	Industries
Web development Content marketing	OpenMarket, Constellant, Salesforce	Custom	B2B Technology

9. Jellyfish: Best for data-based campaigns

Jellyfish is a B2B and B2C marketing agency that’s worked with popular brands like Disney, ESPN, eBay, Netflix, and more. Their global team, which spans 22 countries, excels at building compelling brand narratives. 

The agency believes generative AI provides an opportunity to unlock innovations, and has  built a custom GenAI tool that helps businesses identify where best to focus their investment. 

Their main focus is to help brands build an online presence through diverse content marketing initiatives: email, social media, blogs, and paid ads.

Services	Recognizable clients	Pricing	Industries
PPC management Social media marketing ASO	Disney, Slack, Netflix, ESPN, eBay	Custom	B2B B2C

10. Brafton: Best for forward-thinking content strategy

Brafton is a B2B content marketing agency with an extensive in-house team of graphic designers, copywriters, marketers, video designers, and sales professionals.

With a targeted and data-driven content marketing approach, they’ve managed to generate significant value for their clients: including hundreds of leads for MoEngage and an 80% decrease in customer acquisition costs (CAC) for Concentric.

Services	Recognizable clients	Pricing	Industries
Blogging Business copy Inbound marketing consulting Video marketing Graphic design	Lanshore, Webex, MoEngage	Custom	B2B

11. Verblio: Large range of content formats

Verblio offers blog and content writing services to help marketers improve brand awareness, messaging, and positioning. Their content offerings include blog posts, articles, web copy, landing pages, and other long-form content projects. 

Their approach involves diving deep into a brand’s writing style and leveraging subject matter expertise to make content more valuable and insightful.

Verblio can deliver a high volume of articles for you — think in the thousands — or take charge of content strategy creation altogether. And with their pricing model, if you don’t like the content, you don’t have to pay for it.

Services	Recognizable clients	Pricing	Industries
Content writing, including ebooks, whitepapers, blogs, website content, and press releases	Growthsquad, Rankings.io	AI + human content: $0.06/word 100% human content: $0.16/word	B2B

12. Power Digital Marketing: Best for affiliate marketing

Power Digital Marketing is a growth marketing agency that claims to grow its clients’ businesses 2.4x faster than the industry average. 

They offer full-funnel marketing services and have built a platform that generates custom reports on digital strategy performance.

Power Digital Marketing are trusted by companies like Figma, Stripe, and Hayabusa to generate results like:

• Growing Pet Conscious from 0 to 6,900 followers in three months
• 12x increase in ROAS for Hayabusa Fight in a year

Services	Recognizable clients	Pricing	Industries
Branded Amazon search Paid social prospecting CROWeb development Email marketingData intelligence	Dropbox, Casper	Custom	B2BB2CFashionRetail

13. Proper Expression: Best content marketing agency for demand generation

Proper Expression is a full-funnel B2B digital marketing agency that offers growth marketing and sales services. They focus on the client KPIs that matter most: revenue, profitability, ROI, and customer acquisition. 

The agency uses integrated marketing, deep business acumen, and real-life corporate knowledge to develop multi-channel campaigns that directly impact their clients’ bottom line.

Proper Expression have helped clients in the health, luxury, and e-learning space generate convincing results:

• Increasing demo requests by 70+ per month for Niche Academy
• Increasing organic traffic by 74% for a Gen2 RPA company

Services	Recognizable clients	Pricing	Industries
Full-stack content marketing Growth marketing Demand generation	Robocorp, Paul Stuart	Custom	B2B B2C

Choose the best B2B content marketing agency for your business

Are you serious about taking your B2B content marketing to the next level? Then choose a specialized agency with the expertise, experience, and passion to help your business stand out in a crowded marketplace — and drive real results.

To find the right agency for your business, consider factors such as affordability, how their service offering aligns with your business goals, and whether their track record shows success in your niche. 

As a growth-focused B2B content marketing agency, Skale will build a powerful content engine for your business, and focus on genuine business metrics like SQL, MQL, and qualified signups. We use SEO-backed content strategies and expert-led content to drive MRR and ARR for B2B clients of all sizes. 

Schedule a free consultation call with Skale to discuss your content marketing requirements today.